The RBR Story

RBR, Inc. is a family-owned and operated business, having its main office in San Diego, California, and its production done in various Amish communities from the Mid-West to Pennsylvania. RBR, Recreation Before Responsibility, expresses “a lifestyle, not a brand”; it's an identification of who and what we are.

“RBR” became the slogan of a group of baby boomer adrenaline junkies who came of age in the late 1960’s and early 1970’s. From the Southern California beaches to the mountain ranges of the Western U. S., “RBR!” could be heard being hollered from cornices; powder bowls; tree lines; and countless surfing, hiking, camping, mountain biking, fishing, and motocross locations, etc.

Though deeply conscious of, and environmentally responsible for our shared-use of the outdoors, none of us have ever been adverse to a little irresponsible ditching of work or school to get in a good powder day or a classic surf session.

The RBR tradition has now extended through two generations and has spanned almost forty years. The Originals have grown from a small group of adventurous friends to an extended family of diverse outdoor enthusiasts. Now, our second generation is also becoming a driving force in the expansion of this lifestyle - which also includes a desire to provide the community of outdoor enthusiasts with the best and most environmentally conscious gear possible.